Ever since I was little, I always found the need to doodle in the white space of papers, turned walls into coloring books, and even created my own set of holiday cards every year.

So naturally, I evolved into the creative professional that I am today. I believe that design is essential in the world – it keeps people interested and connected. First impression is key, and that all starts with a brand and identity. The trick is to captivate your audience right off the bat.

I would classify a successful design as one that the target audience can relate to. So for me, I seek the purpose and strive to depict the magic in every project that I work on.